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venn5 Bioconsulting has very effective tools for smaller oncology companies, but the comprehensiveness of their solutions make it difficult to communicate quickly in presentations or promotional materials.

Campaign Objectives
Develop a logo and branding for the company that quickly communicate how the consultancy combines tools from 5 core disciplines to develop a comprehensive solution for each client.

Big Idea
The company name says it all. Its strength and energy come from the overlapping of 5 core disciplines, as in a Venn diagram. So we used a Venn diagram as the center of the company’s identity and applied an “atomic” look to suggest energy, power, and cohesiveness.

Campaign Elements
• Logo
• Suite of business materials

Results
A certain clarity about the presentation of their consultancy dawned on our client when they saw the Venn diagram at the center of their new branding and the retro “atomic” look to communicate their attributes. They are executing the brand with attention and care and, as such, are reaping the reward of brand and identity building.

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84 State Street, Suite 660 | Boston, MA 02109 | (617) 482-8228