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Tastebuddies-created to help combat the taste bud fatigue patients go through when taking a colonoscopy prep.

Objective
Introduce new PEG lavage formulation

Elements
• Market Assessment
• Strategy
• Print advertising
• Direct mail
• Web site
• Sales promotion

Big Idea
It's the fruit, stupid. More fruit flavor choices translates to higher patient compliance and better colonoscopy outcomes.

Results
Currently the #1 branded bowel prep on the market.

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84 State Street, Suite 660 | Boston, MA 02109 | (617) 482-8228